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Letter from the Editor: What's the use of social media? Return to Top
Daniel Foster

Last night I left my office feeling great about how this month's newsletter on social media had come together...and happy that it was all wrapped up.

But before I'd made it out of the building I realized that, while we'd done a great job of covering the how...we hardly addressed the why. And if one thing came through loud and clear from the comments on last month's social media poll it is that many of you question the value of social media tools.

So in the small space that I have here, I'll try to show some ways you could be using social media channels to productive ends.

  • News & inspiration: When you use them to connect with smart people who share your interests or industry, services like LinkedIn and Twitter can be a rich source of ideas, articles, and industry news. I open my blog reader much less often now...but I'm reading news and information from more sources.
  • Collaboration: Ask, and you shall receive. When you get stuck while working on a project or want some outside feedback on it, ask your network.

    TechSmith is working to build lists of screencasters and screenshotaholics who use Twitter. If you'd like to be included, just ask @techsmith. And don't forget the granddaddy of social channels: our user-to-user forums.
  • Promotion: It's not a dirty word. As long as you contribute something of value (and aren't stingy with links to other people's stuff) your followers will appreciate you sharing that new screencast, informative screenshot, knowledge from your latest usability study, or other content you've created.
  • Customer service: Right now, people are using social media channels to ask questions and offer comments on your brand, service, product, institution, or area of expertise. If you're active in those channels, you have an opportunity to help, listen, and build relationships.

    Here at TechSmith, many people pitch in to monitor and respond when people have questions about our products. And now there's also a list of TechSmith product managers on Twitter so you can get in touch directly when you have that brilliant idea in the shower for how to improve one of our products. (Might want to towel off first!)

If you're just getting your feet wet with social media, here are some places to start: Mashable's Twitter Guide Book, Listorious: Directory of Twitter Lists, 100+ Smart Ways to Use LinkedIn, MarketingProfs on social media, SmartBrief on Social Media.

We've worked hard to distill some insights and observations on the rapidly-moving world of social media for this issue. Hope you find the information useful and even share-worthy!

Daniel Foster
Newsletter Editor
newsletter@techsmith.com | @fosteronomo | Contact support

P.S. - Do you consider Camtasia or Jing to be tops when it comes to screencasting? Cast your vote in the poll at the bottom of this Lifehacker article...
 


Notes: Windows 7 | Camtasia Turns 10 Return to Top
note
All TechSmith products are now ready for Windows 7. So if you're ready to upgrade your operating system, we're ready to run on it!

Just update your TechSmith software to the latest version (usually Help > Check for Upgrade).
Windows 7
   


The special discount in honor of Camtasia's 10th birthday ends December 7...but it's not too late to get a party favor!

Save an extra 10% on 5- or 10-user license packs of Camtasia Studio or Snagit.
Get discount »


Camtasia turns 10
 

Webinar: Discover how lecture capture can be easy to use! Return to Top
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Lecture capture demand is growing at an amazing rate. At the webinar, you'll hear from institutions using this technology today with great results.

Date: December 2, 2009
Time: 2 pm EST / 11 am PST
Duration: 45 min + 15 min Q&A
Cost: Free
register for webinar

Attend this webinar to hear how...

  • New technology does not have to mean large amounts of staff training
  • Lecture capture technology can be scalable and affordable
  • Lecture capture technology can keep colleges going in the event of an H1N1 outbreak
  • The University of Minnesota and Seattle Pacific University have implemented lecture capture in their classrooms

Space is limited, so you'll want to register right away!


Reserve your spot now »
 
 

Community: Save the world with Captain Jing Return to Top
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Captain Jing, Super Hero
 
watch the video!


So here's the thing about Jing...when people see it for the first time at a trade show, they get upset. Like we've been hiding something from them. It's always, "Where have you been all my life?!?" or "How come nobody told me?"

Well, fine citizens, like a true superhero you, too, can now swoop down to save your loved ones from such a dastardly fate! Here's how:

  1. Go to the Jing blog and watch the How Jing Works video. (Starring me!)
  2. If you agree that it's a fun and simple way to tell someone about Jing, click one of the sharing buttons below the video to spread the word! (Or use any other method. Except maybe carrier pigeons.)
share buttons

When your friends start using Jing, they may feel like they gained a new superpower. And you'll be their new hero for telling them!

Your friend in spandex,
Captain Jing signature

Help spread the Jing video »
 
 

Customer Story: Interview with Chuck Neuschafer Return to Top
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Chuck Neuschafer,
Deerfield (KS) Middle School

Tell us a little about yourself and how you're using social media...

I am a middle school math teacher, and I use Camtasia and Snagit in my classroom all of the time. I focus a lot of instruction around the use of social media, including having my students write blog posts, use Twitter, etc. I record daily lessons with Camtasia and then upload them to sites like TeacherTube, SchoolTube, or even my own website, which was created with WordPress.

What's the pedagogical benefit of these social media tools?

The use of social media also allows teachers to give up the power of teacher and become a facilitator. Instead of instruction being teacher-focused, the learning becomes student-focused. This allows students to find resources that fit their learning styles.

Social media tools also help teachers collaborate with one another. Typically, teachers teach the way they were taught. With social media, we as teachers can collaborate much more and share ideas. We can even share video lessons on sites like TeacherTube. In short, it allows teachers to use 'best practices' that lead to better student learning.

Are students able to grasp the technology pretty quickly?

My students are still going through learning curves with the new technology. Most of them didn't even know what a blog was, so we have started from scratch...at the same time having to learn the math curriculum.

But sometimes they surprise me. I had a student absent one day, and we were using the laptops in class (we have several portable labs). The student that was sick logged on to the Ning site and was able to participate in class. That had never happened before, and I didn't see it coming, but it was a very pleasant surprise.

Any other ways you're using social media?

I use it to help my students away from school; they simply jump on Twitter or our Ning site and they can send me messages. I also have a Google Voice number, which they can call and get in touch with me that way.

Sample videos
 

watch the video
watch the video

Follow Chuck on Twitter or his blog...

Snagit Tutorial: Create magnified callouts Return to Top
Kelly Mullins
Kelly Mullins, Information Developer

Grab attention in your next presentation with magnified callouts. Highlight important areas within a software application screen, website or photo and turn technical information into eye-catching learning aids.

Learn how to use the Snagit Editor to create a magnified callout graphic and place it into a PowerPoint slide with this tutorial.

(Like this tutorial? Hate it? Confused by it? Please tell us...)

read tutorial

View the tutorial »
 
 

Camtasia Studio Tutorial: Produce video for an iPod Return to Top
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Rachel Clark, Information Developer

Make your screen recordings portable when you produce them in formats that play on an iPod, iPhone, or within iTunes.

In this tutorial you'll learn how to produce M4V videos you can output to your favorite portable devices.

(Like this tutorial? Hate it? Confused by it? Please tell us...)

read tutorial

View the tutorial »
 
 

Camtasia for Mac Tutorial: Working with audio Return to Top
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Ryan Eash,
Instructional
Designer

Having great audio is just as important as having a high-quality, eye catching video.

In this tutorial video you'll learn how to edit your audio track separately from your video, adjust volume levels, and apply audio effects such as fade in or fade out to grab attention and keep it.

(Like this tutorial? Hate it? Confused by it? Please tell us...)

Working with Audio

View the tutorial »
 
 

Purchase TechSmith products online! Return to Top
  Camtasia Camtasia Studio
Recording & Presentation
Buy Now
  Camtasia Relay Camtasia Relay
Lecture & Presentation Capture
Buy Now
 
 
  Snagit Snagit
Screen Capture & Sharing
Buy Now
Screencast.com Screencast.com
Media Hosting
Buy Now


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